Make Money with YouTube – Why Autoplay could be hurting your channel

Have you ever thought your thumbnail and title were great but were surprised when nobody clicked on your video? Well, it turns out a massive percentage of people are now deciding what videos to watch based on autoplay, and sadly, that means there’s one more thing for us YouTube creators to think about if we want to pull in more views.

Why Autoplay Could Be Hurting Your Channel

The good news is, this week I’m going to show you how I know this to be true, why it could be hurting you more than you know, how to use autoplay to get more views, and what we spent months working on to help solve this for you. But first, let’s delve into why autoplay could be hurting your channel.

Let’s simplify YouTube down to the 4 things channels need for explosive growth: Personality, Credibility, Information, and Emotion. When you nail those 4 things together, they overlap to create the perfect storm for extreme YouTube growth. The thing is, when you turn one off, the others are less effective.

So, if your info sucks, your credibility will take a hit, or if you have no personality, it’ll be harder to create an emotional reaction with your viewers. The real problem for educators, in particular, is when you turn off credibility, all of the other 3 can die in an instant. And this is why autoplay can cause so much damage, especially with new viewers who don’t trust you yet because, whether you like it or not, they are judging your visuals hard.

So, if your video quality doesn’t meet their expectations, they are more likely to not bother watching your content. Meaning you can’t make your information, personality, or emotional connection work its wonders!

Leveraging Autoplay for More Views

So how do you use autoplay to get more views? The good news is, now you know how important credibility is, you can use it to your advantage by simply trying to make a better first impression visually.

I don’t believe you have to create cinematic masterpieces or upgrade to the world’s most expensive camera or even shoot a ton of b-roll in an attempt to impress, though.

Instead, just make sure you have the very basics of production nailed so that when someone clicks, nothing negative can distract them from what is coming out of your mouth.

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The Key to Making a Lasting First Impression

But how do you do that? Well, it’s actually very simple.

  1. Learn how to light your videos. Lighting is the most important part of making yourself look glorious on camera; upgrade a light before you buy a new kit because it makes a world of difference.
  2. Create a very simple set. Too many people try to overcomplicate their set design; even just a plain wall with great lighting can create a super strong first impression. Throwing in a few props your viewers might resonate with can also build personality and add to your visual story.
  3. Set and forget. If you turn on your camera and film anywhere, it’s very unlikely it’ll look that good, so find a space where you can set up a studio and leave it there. You really don’t need that much space, but having a dedicated area will mean you can make videos faster, have one less thing to worry about, and it’ll enable you to trust that in every video you make, you’re not denting your credibility by trying something new each time.

Learn how to light your videos

Mastering the art of lighting is essential for creating visually appealing videos that capture your audience’s attention and make you look your best on camera. Proper lighting can elevate the overall quality of your content and enhance the viewing experience. Here are some key considerations to help you light your videos effectively:

1. Understand lighting equipment: Familiarize yourself with different lighting equipment options, such as ring lights, softboxes, LED panels, or even natural light sources. Each type of lighting equipment offers unique advantages and can be suitable for specific shooting conditions or desired aesthetic.

2. Position your lights strategically: Experiment with the placement of your lights to achieve the desired effect. The classic three-point lighting setup is a popular technique that involves positioning three lights: the key light, fill light, and backlight. The key light is the primary light source, illuminating the subject from the front. The fill light helps reduce shadows by filling in the opposite side of the key light, while the backlight separates the subject from the background, adding depth and dimension.

3. Balance light intensity: Ensure that the lighting setup creates a balanced and flattering look. Avoid harsh shadows or overly bright areas that can distract viewers. Strive for a natural and even distribution of light across your face or the main subject of your video.

4. Consider color temperature: Pay attention to the color temperature of your lights, as it can significantly impact the mood and tone of your videos. Daylight or cool white lights tend to create a crisp and vibrant look, while warmer tones can evoke a cozy or intimate atmosphere. Choose the color temperature that aligns with your content’s desired aesthetic and ambiance.

5. Modify light quality: Experiment with diffusers, reflectors, or gels to modify the quality of light. Diffusers soften and spread the light, reducing harsh shadows, while reflectors bounce light back onto the subject, enhancing brightness and reducing contrast. Gels can add creative color effects to the lighting, giving your videos a unique and visually appealing touch.

6. Control the background lighting: Don’t forget to consider the lighting of your background or set. Ensure that the background lighting complements the overall mood and doesn’t overpower the main subject. You can use additional lights or adjust the existing lighting setup to create the desired ambiance in the background.

7. Continuously learn and adapt: Lighting is a skill that develops over time with practice and experimentation. Watch tutorials, read articles, and study the works of experienced videographers and cinematographers to expand your knowledge. Stay curious and open to trying new techniques and equipment to refine your lighting skills.

By investing time and effort in learning how to light your videos effectively, you can significantly enhance the visual appeal and professionalism of your content. Remember, good lighting not only makes you look great on camera but also creates a captivating viewing experience that keeps your audience engaged. So, let there be light and let your videos shine!

Create a very simple set

Designing a simple yet visually appealing set for your videos can greatly enhance the overall production value and engage your audience. A well-thought-out set provides a backdrop that complements your content and adds an extra layer of professionalism. Here are some tips to help you create a captivating and straightforward set:

1. Choose a clean and uncluttered backdrop: Opt for a clean and uncluttered background that doesn’t distract viewers from the main focus of your video. A plain wall, neatly arranged shelves, or a solid-colored backdrop can work effectively. Avoid busy or visually chaotic backgrounds that may divert attention from your message.

2. Consider color and aesthetics: Select a color scheme that aligns with your brand or the tone of your content. Harmonious colors can create a cohesive and visually pleasing look. Experiment with different color combinations to find the right balance between vibrancy and subtlety. Additionally, think about incorporating textures or patterns that add depth and visual interest to your set.

3. Utilize props strategically: Integrate props that enhance your storytelling and reinforce your message. Consider using objects relevant to your niche or subject matter. These props can serve as visual cues, add personality to your set, and create a stronger connection with your audience. However, be cautious not to overwhelm the set with too many props that may overshadow your main content.

4. Showcase your branding elements: Incorporate your branding elements subtly to maintain consistency and reinforce your brand identity. Display your logo, colors, or slogans in a tasteful manner, ensuring they seamlessly integrate into the set design. This helps establish a cohesive visual brand across your videos and fosters brand recognition.

5. Pay attention to composition: Consider the composition and arrangement of objects within your set. Create visual balance by positioning props or elements strategically. Apply the rule of thirds, leading lines, or other composition techniques to add visual interest and guide your viewers’ eyes to the focal point of the frame.

6. Experiment with depth and dimension: Add depth and dimension to your set by incorporating different layers. Use various-sized props or elements to create a sense of foreground, middle ground, and background. This technique adds visual depth and makes the set more visually engaging.

7. Maintain consistency: Once you have designed a set that works well for your content, aim to maintain consistency across your videos. This allows your audience to develop familiarity with your brand and creates a cohesive visual experience throughout your channel. Consistency helps build trust and recognition, encouraging viewers to return for more.

Remember, simplicity can be powerful. By creating a clean and well-organized set, you provide a visually pleasing environment that supports and elevates your content. Each element within the set should serve a purpose and contribute to the overall message you wish to convey. By striking the right balance between simplicity and visual appeal, you can captivate your audience and deliver a compelling viewing experience.

Set and forget

Setting up a dedicated space for filming your videos and adopting a “set and forget” mentality can significantly streamline your video production process, enhance consistency, and alleviate unnecessary stress. Here’s how you can embrace the concept of setting up a designated studio space and benefit from the “set and forget” approach:

1. Find a suitable filming location: Look for an area in your home or workspace that can serve as your dedicated studio space. Consider factors such as lighting, acoustics, privacy, and the availability of equipment storage. Choose a location that provides a comfortable and conducive environment for recording your videos.

2. Set up your equipment: Install the necessary equipment in your designated space to create a functional and efficient filming setup. This includes your camera, lighting fixtures, microphone, tripod, and any additional tools specific to your content creation needs. Ensure that everything is properly organized, easily accessible, and ready to use whenever you need it.

3. Arrange your set: Design your set in a way that aligns with your brand aesthetic and content style. Set up any background props or elements that add visual interest and reflect your content’s theme. Consider incorporating branded elements, such as logos or banners, to maintain consistency and reinforce your identity. By arranging your set once and leaving it intact, you save valuable time and effort in subsequent video productions.

4. Minimize disruptions: Choose a filming location that minimizes external disturbances. Inform others in your household or workspace about your recording schedule, ensuring that they respect your need for a quiet and interruption-free environment during filming sessions. Using a “do not disturb” sign or setting specific recording hours can help establish boundaries and minimize disruptions.

5. Test and adjust: Before officially adopting your designated studio space, conduct test recordings to ensure that everything is set up correctly and meets your quality standards. Adjust the lighting, sound levels, and camera settings as needed to achieve optimal results. Regularly assess the functionality and aesthetics of your set, making any necessary tweaks or improvements along the way.

6. Maintain consistency: Embrace the “set and forget” mindset by maintaining consistency in your filming environment. By returning to the same setup for each video, you establish a recognizable brand identity and ensure a cohesive visual experience for your audience. Consistency builds trust and familiarity, allowing viewers to focus on your content rather than being distracted by frequent changes in your recording environment.

7. Focus on content creation: With your dedicated studio space in place, you can shift your focus from technical setup to content creation. Eliminate the stress of constantly rearranging your recording area and troubleshooting equipment issues. Instead, channel your energy into delivering high-quality content, engaging with your audience, and refining your presentation skills.

By adopting the “set and forget” approach, you streamline your video production process, increase efficiency, and maintain a consistent visual identity across your content. Having a dedicated studio space frees you from the burden of constantly setting up and dismantling your equipment, allowing you to fully concentrate on delivering valuable content to your audience. Remember, a well-organized and functional set contributes to a seamless recording experience, enabling you to create impactful videos with ease.

By adhering to these simple steps, you can optimize your visual presentation and make a positive first impression on your viewers. Remember, it’s not about creating extravagance, but rather nailing the basics of production, ensuring that your content shines through without distractions.

As you embark on your YouTube journey, capitalize on the power of autoplay, and use it as a catalyst for increased views.

Embrace the changing dynamics of YouTube, embrace autoplay, and leave an indelible mark on your viewers. Your journey to YouTube success begins now.

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